Aussie Haircare Brand Update

Aussie was distinctive but a bit old school - missing their target audience by a few too many years. We gave them an evolution not a revolution into a fresh, more natural state. Creating supporting brand assets that spoke to the ingredients and updating photography to feel more authentic, we established a modular branding system that worked across all comms throughout the UK to great success. It was my work on Aussie that landed me a spot on The Apprentice UK as a haircare Judge and expert. (My 5 seconds of fame if you will)