See My Pain

This campaign was life-changing for myself and women across UK for so many reasons. We were able to take what was originally an execution with some creativity to a global platform that would guide the business decisions for the next 10 years, quite literally changing women’s lives in the process. Instead of producing comms that do everything we were able to focus the branding efforts on See My Pain and let our media placement do the heavy product lifting. This was one of the hardest, longest and most rewarding projects I have ever worked on.