Bentley | Performance Accelerated
Bentley needed a campaign to push the new Continental GT, GTC and Flying Spur across the EMEA and APAC markets - without any new models released and in a three week turnaround. Not only did we accelerate our process but we accelerated the sales of all three models with an exciting, differentiating and performance-led campaign. This was a huge step towards defining the editorial style of the brand, less perfectly polished images and more real-life moments and people. A full toolkit was delivered with alts for each market for retailers to use throughout the year.
The new Continental GT, GTC and Flying Spur represent a stunning leap forward. They are the future of Bentley, accelerating us into a brighter and even more powerful future. That’s the idea behind our latest campaign: ‘Performance Accelerated’. In the film, we head out onto the track and accelerate through all the best parts of our latest Performance Hybrid range, as our hero leaps from one to another and experiences equally impressive performance. Shot at the stunning racetrack location of Ascari in Spain, this campaign highlights the performance capabilities of the Flying Spur and GT – accelerating and ‘glitching’ between the two as they power towards the finish line.
