Details Made To Move You
Bentley needed to shake things up in the US market to reach new target audiences. We re-structured their brand comms, separating product-led stories from lifestyle. We went into the beautiful details behind the craft of every Bentley in a way that has never been done before. Creating “Details Made to Move You” campaign - a years worth of content to support retailers and dazzle consumers.
Performance Made to Move You
We partnered with Found, the premier CGI house in Europe to bring us into the details of the Bentley performance. This was a big step for Bentley as they have never shown the craft of their engines before. We sweat the assets of all x3 videos creating content for meta, e-mails, WhatsApp, showrooms, print and OOH.
Craft Made to Move You
The Craftsmanship of Bentley is unparalleled. Instead of showing this in a traditional editorial style showcasing the factories. We take you physically into the craft of the wood, the hand-threaded head-rests, the beauty of every single detail.
Design Made to Move You
You have to see it to believe it. The lights of Bentley sparkle like diamonds, the Knurling feels like a crafted diamond watch. Bringing you into the spectacular beauty of each detail in design. The assets from this film was used to further support other sub-brands within Bentley.