Nurofen Express Liquid Capsules

How do you stand out amongst competitors who all say the same thing? Fast-acting, long-lasting? AND then justify the higher price point? We were pivotal in moving Nurofen form lifestyle-led campaigns to harder-hitting product-focused work. Work that works for a product that works better than anything else out there. We kept the story short and impactful, making parallels between hard work and hard working pain relief. We created a supporting asset specifically for the Nurofen Express that makes the 8 minutes, 8 hours iconic and easy to understand for quick-wins in-store and online.