Dettol Homes With Pets Launch

Anyone that has had a pet knows they are a member of the family - your home is their playground. In UK, Australia and New Zealand we launched a revolutionary new range of Dettol products that helps kill pet specific germs will being friendly to your home. In contrast to harsher claims we focused on the messy fun and relatable truths that all pet owners know. It got tails wagging and unlocked a new target audience for Dettol. The campaign ran across TV, print, in-store, digital, social and e-commerce.