Dettol Let Life Flow

After Covid, the world had germ fatigue - an uphill battle for Dettol. Through research we uncovered that our target audience didn’t want to be told to kill germs, but to be reminded of the life they can live worry-free, the messy, fun, little moments in life we love. With Dettol’s range of Hard Surface products, you could truly let life flow. We married the campaign from TV, to social, paid media and in-store with the most successful in-store campaign for Dettol to-date.