Dettol Laundry

How do you convince a nation that their clean laundry isn’t actually clean? You let the machines do the talking. We launched Dettol Laundry Sanitizer in the UK with the uphill battle of grabbing consumers attention for a problem they didn’t know they had. However once they used Laundry Santiser, they were hooked. This was a fantastic example of using humor to grab people’s attention across TV and social. Its success helped launch Dettol Laundry Sanitizer in China.