Dettol Rebrand

Dettol was a disjointed brand worldwide. Through research we identified and created supporting brand assets to enhance a wide portfolio with global nuances. Inspired by the duality of the brand promise we redesigned the brand look and feel and tone of voice across brand comms, social and e-commerce. Throughout the process we worked with regions, to take them on this global brand restructure, ensuring it worked in both developed and developing markets. After our launch we continued to steward and govern markets, ensuring brand unity across the world.